Adidas Virtual Footwear Wall - F50







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Start Creative needed a design lead to develop the proof of concept piece for the Adidas launch of the new F50 boot at the flagship store in London.


What we did

UX/UI  
Art/Design direction
Motion Design


Results

The wall went live at the Oxford Street store for two weeks only on October 30th 2011.

Compared to typical boot launches, sale were up by 500%.

Links

https://www.red-dot.org/project/adidas-virtual-footwear-wall-f50-launch-18798/
Key info

Winner. Red Dot Award 2012.