Adidas Virtual Footwear Wall - F50


Start Creative needed a design lead to develop the proof of concept piece for the Adidaslaunch of the new F50 boot at the flagship store in London.

What I did

Art/Design direction
Motion Design


The wall went live at the Oxford Street store for two weeks only on October 30th 2011.

Compared to typical boot launches, sale were up by 500%.

Key info

Winner. Red Dot Award 2012.

Studio A - Previously Alex Clark Studio / Remote Studio.  2019 ︎