Support design/brand exploration for a new HTC online design direction and supporting UX foundations as required.
What happened
Visually exploring multiple design routes that included typography, colour palettes, imagery/art direction, tone of voice, layout and balance. On the UX side we briefly explored key user personas, empathy maps, site map IA, and wireframes.
Mock up designs were presented to the client, and then later developed with new creative assets developed by the agency.
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