Lazada - Creative Lead


Joined as Creative Lead at Lazada Vietnam to build my experience of working at organisations within the product e-commerce space. I wanted to apply my learnings from Hyper Island into an organisation and saw that moving to Vietnam would be an interesting challenge.

What I did

I worked closely with VP of interaction design, the UX lead, and the C-level team to develop and improve the user experience of the lazada app for it’s customers.

In my time I initiated a number of design thinking workshops that helped the wider business teams analize and find solutions to new vertical launches and painpoints within the current user experience of the app.

Day to day we looked after and grew three design teams across Vietnam, Thailand and Singapore.


We improved the app design and user experience for the Lazada customer.
I gained a rewarding experience within SE Asia e-commerce space.
The workshops I ran were effective and well received by the senior staff.
Key points

Design thinking workshops.

Studio A - Previously Alex Clark Studio / Remote Studio.  2019 ︎