Lazada - E-commerce


In 2017 I joined as Creative Lead at Lazada Vietnam to build my experience of working at organisations within the product e-commerce space. I wanted to apply my learnings from Hyper Island into an organisation and saw that moving to Vietnam would be an interesting challenge.

What we did

Working closely with the team leads, design team and the business to develop and improve the user experience of the lazada app for it’s customers.

We initiated a number of design thinking workshops that helped the wider business teams analize and find solutions to new vertical launches and painpoints within the current user experience of the app.

Day to day we looked after and grew three design teams across Vietnam, Thailand and Singapore.


8 new hires from around the world
10+ large scale projects delivered
Increased automation through better UX
More sellers joining Lazada through better UX
Significantly lowered calls to customer service
Effective design thinking workshops in SG
Increased awareness on HCD processes
First Lazada UX event in Ho Chi Minh
Key points

Design thinking workshops.