- To catch heart attack survivors after the event, and give them back control.
- To drive recovery forward and avoid a second attack.
- To improve the survival rate of heart attack sufferers.
- To improve adherence to medication, reduce time to recovery and sustain positive behaviours.
What we did
Doctors, Nurses, GPs interviews
What we learnt
“These people need help and support… they might not appear lonely, with their family and friends around them, but on the inside they are alone with their questions, fears and thoughts.”
“Heart attack survivors need the most support in the first few weeks.”
“Most repeat heart attacks are in the first 15 days.”
Renamed to ‘Day by Day’ and launched nearly two years later - a message based service that provides emotional support, reassurance and practical advice once a heart attack patient has been released from hospital.
The service responds to patient behaviour and tailors the service based on the user’s emotional state.
Client - AstraZeneca UK
Agency - LBi