O2 Retail Interactive Wall


Create digital experience for the new flagship store in Oxford Street. We want customers/visitors to discover more about O2’s offerings.

What we did

A digital universe with floating halo interfaces that users can pinch, drag and interact with, accessing different levels of content. Drag the outside ‘universe’ elements into the halo to activate content. The wall is made up by 3 x 8 columns of 50 HD multi-touch displays. Playful elements such as typewriters, balloons, flowers and stars were added to keep the kids entertained.


The client was impressed with the overall concept and visual UX/UI.  The project was handed over to a larger agency capable of delivering on the development side.

Key info

Agency - Infusion