Threads Styling - Creative direction/Branding/Content


Joined as Creative Director (contract) and help evolve the content team, develop creative process and increase quality of output, plus launch new channels in Asia (WeChat, Weibo, LRB).

What we did

We grew the content team to 7+ people.
Raised the quality of output (creative/design/art direction and video).
Introducing new processes working closely with senior management team.
Facilitating content strategy day workshop.


Creative direction and art direction across brand and social content
New company website and film showreel
Growing the content design team to 7+ people
Evolving the social video content to new levels
Introducing IGTV content, sound and narrative to content
Developing design processes and design management
Facilitating creative workshops
Launching new channels in Asia (WeChat, Weibo, LRB)
Helping the company achieve $20 million investment

Key info

Instagram following - 220k to 320k+ (engaged customers)

Successfully won $20 million investment in October 2018

Launched in Asia Markets in October 2018 (WeChat, Little Red Book, Weibo)

Launched New York office in late 2018

Company grew from approx. 80 to 120+ in 6 months

Partnership shoot example / Promo complilation