Threads Styling - Creative Director






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Joined as Creative Director (contract) and help evolve the content team, develop creative, improve process and quality of output, plus launch new chaneels in Asia (WeChat, Weibo, LRB).


What I did

Responsible for recruitment within the content team growing to 7+ people.
Raising the quality of output in terms of creative/design/art direction and video.
Rapidly changing/ntroducing new processes working closely with senior management team.
Facilitating content strategy day workshop.


Results

Completely evolved content team process over a period of six months.
Introducing IGTV content, sound and narrative content.
Growing the content team to 7+ people.
Developing the collaboration with brand, sale and tech departments to drive better engagement.


Links

https://techcrunch.com/video/selling-fashion-in-a-post-web-world-with-sophie-hill-threads-disrupt-berlin-2018/

https://www.scmp.com/lifestyle/fashion-beauty/article/2176199/chat-commerce-pioneer-luxury-threads-styling-personalises

https://www.threadsstyling.com/press
Key info

Instagram following - 220k to 320k+ (engaged customers)

Successfully won $20 million investment in October 2018

Launched in Asia Markets in October 2018 (WeChat, Little Red Book, Weibo)

Launched New York office in late 2018

Company grew from approx. 80 to 120+ in 6 months



Studio A - Previously Alex Clark Studio / Remote Studio.  2019 ︎