Threads Styling Website










Ask

Threads a new website that was b2b, b2c and recruitment focused, a visually led project that could really stand out and really deliver on who and what Threads were about.

What I did

I worked closely the the directors and founder to develop a UX strategy, a strong visual direction, revoked at the brand elements, then designed and developed a engaging website for desktop/mobile that clearly takes viewers on a journey through what Threads is about.

Another key feature of the website was the impressive Hero Showreel on the homepage, this tells the story in a really engaging way.  With help from a fellow motion designer and the whole in-house team at Threads, this came together well.

Results

The new website helped future investors and other businesses such as brands understand who Threads Styling are, a leading tech company pioneering the way in social/chat commerce, as well a window into the culture and personality of Threads.
Key points

Listed in Awwwards Website Honourable Mention 2018.

Successfully gained $20 million investment in 2018.

Studio A - Previously Alex Clark Studio / Remote Studio.  2019 ︎